Andy McNulty

GuestHook – TouchStay

Co Founder of Guest Hook, the Web’s First Vacation Rental Copywriting Agency – Connecting Owners with Guests through Great Travel Copy, Andrew provides Vacation Rental owners, managers, travel entrepreneurs, and other industry professionals a unique service: well-written and effective travel marketing copy that compels their target guests to act. In the competitive (and ever-growing!) VR marketplace, Andrew and his team help you rent your properties at their maximum value by showing travelers what makes you the clear choice.

Andy is also Co Founder of Touch Stay, a mobile web application providing accommodation owners and managers the ability to create a digital guest welcome book. Touch Stay enables you to showcase your hospitality; whether that’s giving your guests the inside scoop on everything there is to see and do in the area, or more practical information about the accommodation (driving directions, access instructions, etc). Content is then shared with guests via simple access to TouchStay web app, as well as being available as a PDF for print.

How Great Written Content Can Engage Your Guests and Shape Your Brand

What makes a vacation rental “brand”? Sharp logos; great photos; intuitive web design; a sense of purpose? You bet. But words are among the most important—and most overlooked—ways to communicate your vacation rental brand to your guests.

Engaging property descriptions and website copy. Destination content that prove your expertise. Easily digestible guest and owner communications. All of these require the right words, carefully chosen with your target guest and brand in mind.  

Think you’re too small for a “brand”? Not true! Even if you have just one property, you can (and should) develop a brand, through which all of your vacation rental marketing flows. 

Key Points:

• How to land on a brand voice that will resonate with your target guest

• How to craft that brand voice using tone & style across all copy & content

• The importance of infusing personality into your content

• Tips for engaging content that gets read, not skimmed